Small business website costs: what are you actually paying for?

A small business website should be priced against an agreed job. At Klicked, our website package is $799 AUD for a straightforward scope agreed with you. Optional hosting and care is $49 per month. Larger requirements and extra design services are quoted separately. Those figures describe our offer, not a market average.

Before accepting any quote, find out what the price covers. Two quotes can describe very different websites even if both are labelled “small business package”.

Start with what the website needs to do

Write down the main action you want a visitor to take. A local electrician might need an enquiry with the suburb and a description of the job. A café might need people to find its menu and opening hours. An online shop needs a different scope again, including product management and checkout.

Put those requirements in the brief before anyone starts designing. If you need a starting point, use our website design brief template.

Compare the same items in each quote

Ask each designer to complete the same checklist. If an answer is missing, ask. It is easier to settle the detail before you accept the quote.

• Which pages or sections will be built, and what is the purpose of each?
• Who writes the copy and supplies usable photographs?
• Which forms, booking tools or other features are included?
• How are revisions handled, and what counts as a change of scope?
• What is tested before launch, including mobile layouts and enquiry delivery?
• What files, account access and editing instructions are handed over?

For example, a supplied booking link is different from building a booking system. Uploading a finished menu is different from designing one. Both may be useful jobs. They should be named separately so you can decide what matters now.

Separate the build from ongoing costs

Your website build, domain registration, business email and hosting are different items. A supplier might bundle some of them, but you should still know who manages each account and when it renews.

Ask for a written list of recurring charges. Include paid software, stock photography licences and any booking or payment services you choose. Check which charges go to the designer and which go directly to another provider. Also ask how you leave a service if your needs change.

Our optional $49 per month hosting and care needs an agreed description of what is covered. It should not be read as unlimited design work or an automatic inclusion of every future change. See our website care information before choosing a plan.

Decide what can wait

A clear service description and a working enquiry route may matter more at launch than a large resource library. Put features into two groups: needed to do the job, and useful later. This gives you a way to discuss the budget without quietly removing essential work.

Don't buy a bigger site just to have more pages. And don't choose a smaller package that leaves the one feature your customers need outside the quote.

Questions about website pricing

Does the $799 package cover any kind of website?

No. It covers an agreed straightforward scope. Requirements such as an online shop, custom systems or extensive content need a separate scope discussion. Ask us to confirm your requirements in writing before proceeding.

Will spending more guarantee more enquiries?

No price can guarantee enquiries. Your offer, the people who reach the website and how you handle their requests all matter. Judge the proposal by what it delivers and how clearly the work is explained.

We are based on the Central Coast and work with businesses across Newcastle, Lake Macquarie and Sydney. Send us your current website or a short description of what you need through our enquiry form, and we can discuss a suitable scope.